The mission of the Alabama Gospel Music Cultural Arts Center is to preserve, promote and share the rich gospel heritage of Alabama, the Southeast, and beyond, providing diverse visitors with bonds that link their own experience to the history of gospel music. The AGMCAC will be a resource for the community and the nation, offering dynamic opportunities for learning, research, performance and practice.
AGMCAC will offer a variety of educational programs and activities, as well as serve as a museum with interactive exhibits and archives of Alabama gospel music. AGMCAC will build a highly directed marketing plan toward each of its audience groups (students, local residents, church groups, tourists and performing artists) while still emphasizing the importance of the core values of the AGMCAC. The common thread in marketing to these diverse groups will be the value of the expressive history and the powerful teachings of Gospel Music to the nation, the community and the individual.