We strive to become recognized as a world-class institution, exploring gospel music’s regional past and activating the present to provide meaningful opportunities for engagement in the future. The Center will offer educational programs and activities, serving as a museum with interactive exhibits and Alabama gospel music archives.
AGMCAC will offer a variety of educational programs and activities, as well as serve as a museum with interactive exhibits and archives of Alabama gospel music. AGMCAC will build a highly directed marketing plan toward each of its audience groups (students, local residents, church groups, tourists and performing artists) while still emphasizing the importance of the core values of the AGMCAC. The common thread in marketing to these diverse groups will be the value of the expressive history and the powerful teachings of Gospel Music to the nation, the community and the individual.